This 2020, it’s time to start thinking about how to improve your social media marketing skills. Every year brings some new content marketing trends that will make good use of new technologies, and 2020 is no exception!
So it comes to your social media marketing strategies in Orange County for 2020, check out the five new content marketing trends, and you should try them out.
Live video
If you’ve been following social media content marketing strategies in Orange County, you already know that live video is viral.
How many brands do you see live videos on Instagram stories, Facebook stories, Snapchat, and more? And many people are watching them, so it’s worth a try, that’s why they will continue to be popular in 2020.
Facebook found that its users spend 3x more on watching live video than traditional video!
Why are live videos so attractive to viewers? Well, because it’s real-time, it’s more authentic than the beautiful videos people are used to watching content marketing. Real-time video is not necessarily perfect. This is not the case; this is part of its charm.
Also, with real-time video, brands can communicate with target audiences in the course of answering questions, providing product demonstrations, and conducting interviews with subject matter experts. So be sure to include live video in your content marketing plan by 2020!
Voice search
Another content marketing trend in 2020 is using a voice search. In particular, as more people use voice assistants such as Siri, Alexa, and Google Assistant, brands will need to optimize for voice search.
After all, by 2020, about 30% of online browsing will be completely screen-free! Therefore, you want to make sure that your voice assistant references your content as much as possible, which means you want it to be the first featured snippet to appear, just like it is first in Google’s traditional search results.
For doing this, you have to make sure that your content is conversational, so it sounds like the way your customers talk about it. You should also ensure that your content includes long-tail keywords and phrases that describe the area around you, such as nearby landmarks.
Also, you should make sure that “Near me” appears in the title tag, anchor text, and everything else. Follow these tips; they will help you in your content marketing for voice search in 2020.
Interactive content marketing
Engagement is critical, and the easiest way to engage your audience is to interact with them. This way, they not only browse the page and their dwell time is higher.
To make your content interactive, you can create quizzes, surveys, polls, and interactive live videos. Competitions and games are also great for engaging viewers with your content. Also, providing interactive content is an easy way to personalize your content for your audience, which is now famous.
Personalized content can increase customer spending by 500%, so it’s worth trying in 2020, and interactive content will make it easy.
Different content of various online communities
When it comes to personalized content, another trend is to create different content for varied online communities, which means you have to tailor the content based on where your audience reads.
For example, most social networks (such as Facebook, WhatsApp, and LinkedIn) allow people to create groups that are centered on common interests. These are all great places to talk to potential customers for product feedback and reviews or to post about your brand.
So if you’re marketing a video game, you can make it a priority to participate in gaming groups such as Facebook, Reddit, Quora.
Make sure you not only post information about your brand but also add value to your game-related conversations. Of course, if you want to succeed in this type of content marketing, provide different content for each community you join.
As long as you can get authentic products, you can get rewards through word-of-mouth marketing about the products, which is priceless!
Immersive content
Finally, your content will not only need to be read or watched in 2020. You also need to combine some advanced technologies.
After all, the 2018 Status Report on Chatbots found that 55% of respondents indicated that they would like to enjoy the instant response of chatbots, and 35% said they would like to see more companies using chatbots regularly.
As a result, Chatbots Life found that by 2020, 85% of consumer interactions will be handled without human intervention. This is a good thing. Run your business.
Chatbots are great for answering simple questions about your service, providing detailed information about payments and product delivery, and recording customer feedback.
Another way to provide immersive content in 2020 is to use virtual reality (VR) or augmented reality (AR) on your website. For example, letting consumers demonstrate the experience of your product.
This technology allows people to feel like they are using the product when deciding whether to buy it. You can also create fun games for your audience and increase engagement with a more modern version of content marketing.
Have you already planned out your social media marketing strategies in Orange County for 2020? Let us know!